Travel blogs nowadays are starting to look all the same, with generic off-the-shelf templates, difficult navigation, way too many unnecessary pop-ups and don’t get me started on scroll hijacking (why do people do this?).
I believe it is because creating websites have become more accessible and blogs can be easily built with automated tools, allowing bloggers to focus more on writing, marketing, and SEO.
This is all good for beginners but when these blogs grow, most bloggers forgot about design and instead doubled down on SEO and marketing, sometimes sacrificing user experience for profit. Their identities are diluted over time and hence why most of the travel blogs you see nowadays feel similar to one another.